Dell Technologies Conference Banners

Target: Dell’s customers at various tradeshow conventions in North America

Role: These pull-up banners were designed for the Channel Group within Dell. As the lead designer, I worked directly with the Project Manager from concept to completion. It was also important to collaborate with the copywriter, as there was a lot of copy that needed to be placed on these banners, and I wanted to present the copy in bite-sized chunks. This was to avoid overwhelming the customer while utilizing the style and branding guidelines and to guarantee that a customer would read it.